Author Archives: sbrueggerhoff

Pasadena Now » Rose Bowl Launches New Program, Gives Students the Chance to Explore Pasadena’s Most Famous Structure | Latest Pasadena News – PasadenaNow.com

Rose Bowl management initiated a new program to introduce Pasadena Unified School District students to Pasadena’s famed Rose Bowl, an exclusive behind-the-scenes tour of the iconic landmark in the launch of the first ever Rose Bowl Stadium educational program. “It’s a great way to open up the Rose Bowl for the youth who are our future stakeholders. It’s good for everybody and we want this to be something for PUSD students to look forward to every year,” said Rosebowl Stadium CEO Darryl Dunn. Source: Pasadena Now » Rose… Read More →

What The Rise And Stall Of Pokemon Go Can Teach Creative Marketers | Co.Create | creativity + culture + commerce

Tham Khai Meng, Ogilvy & Mather’s worldwide chief creative officer, explores an innovative trend that can help marketers think outside of the marketing box. Source: What The Rise And Stall Of Pokemon Go Can Teach Creative Marketers | Co.Create | creativity + culture + commerce

Austin city staff to events organizers: Show us the money – Austin Business Journal

The city of Austin is taking new approaches to stemming future budget shortfalls that result from previous service for special events. On average over the past five years, the city has recouped only 64 percent of its expenses incurred to service special events. One method to address future shortfalls is to initiate a cost-of-service study for all services required to support events to help guide future permitting fees to cover costs. Source: Austin city staff to events organizers: Show us the money – Austin Business Journal

Obama Tries to Recreate SXSW at White House | NBC 5 Dallas-Fort Worth

President Obama gathered actor Leonardo DiCaprio and environmental conservationist  Dr. Katharine Hayhoe to create an event “South by South Lawn” to bring awareness of global climate change and global conservation awareness. Modeled after similar events held during Texas’ own South by Southwest, the event brings awareness featuring innovations in technology and music. Panel discussions included topics such as “feeding the future” and “fixing real problems.” Source: Obama Tries to Recreate SXSW at White House | NBC 5 Dallas-Fort Worth

Employment: King William Fair Hiring Fair Supervisor

King William Association, a historical neighborhood nonprofit organization in the heart of San Antonio, TX, is hiring a Fair Supervisor for their annual fundraiser King William Fair. The Fair Supervisor is responsible for overseeing the daily function of the King William Fair, and other event activities in accordance with the current Board of Director’s priorities in keeping with the King William Association Charter and By-Laws. The King William Fair Supervisor is expected to work independently but will be accountable to the Fair Manager, the Executive Director, the Fair… Read More →

Delray festivals, parade now paying double with more restrictions | www.palmbeachpost.com

Compare this article regarding municipal annual expenditures and special events in Delray, FL to the article we posted on city policies and special events with the City of Austin, TX. From Delray: “A decision to change special events policies means Delray Beach will have at least five fewer festivals — and the staple events that want to remain face more restrictions and higher costs.” Source: Delray festivals, parade now paying double with more restrictions | www.palmbeachpost.com

Austin city staff to events organizers: Show us the money – Austin Business Journal

Austin officials are exploring new ways to pay for increased services during special events held in the city. One of the recommendations would require events that have been granted fee waivers — including South By Southwest Inc. — to submit post-event reports so that city officials can make sure these events are worth the money. If they fail to meet to-be-determined benchmarks, those waivers could be forfeited. Source: Austin city staff to events organizers: Show us the money – Austin Business Journal

Vibrant murals transform this Virginia city into a giant art gallery

Part of a revitalization program in Crystal City, VA public art has transformed city buildings into a “giant art gallery”. This kind of initiative can be included with future public events. Art Walls, CEO and president of the Crystal City Business Improvement District (CCBID) Angie Fox said, “We were looking at ways to shift perceptions, and in our world, concrete is canvas. We can infuse art into the fabric of Crystal City so that you experience it as you walk around. Whether you’re into art or not, certainly… Read More →

Drawing Future Visitors – January 2015

The International Association of Amusement Parks and Attractions (IAAPA) suggests that “millennials hold the key to continued success and survival” in the attractions industry. Read about demographic, spending habits and social structure of our current (and future) public. Source: Drawing Future Visitors – January 2015

20 Tactics to Drive More Attendees to Exhibition Booths

This article suggests event managers provide as much support to exhibitors to be successful; “whenever someone signs up for your exhibition, it is good practice to offer them tools and support to make the most of their investment.” The prize you are running for is renewal next year Source: 20 Tactics to Drive More Attendees to Exhibition Booths