Event Leadership Institute asks us to ponder the question “why” when developing a new event or planning for a well-weathered event. “Whether you’re internal to an organization, independent, or part of an event agency, you know the critical part of the event process is defining the “why” of the event on the front-end and the second is taking the time to do a thorough debrief on the back-end.”

Source: Key Ingredients for Event Success – Part 1: Defining the “Why”