Texas Event Leadership ProgramAuthor Archives: sbrueggerhoff
Marketing Is Dead, and Loyalty Killed It
This article from Harvard Business Review suggests to consider shifting the marketing paradigm to attract loyal customers. Using Apple product marketing as an example, the article suggests to try de-emphasizing traditional marketing and focusing on brand loyalty. Source: Marketing Is Dead, and Loyalty Killed It
Cultural Institution Partnerships: Do Labels Matter? – Sponsorship.com
Are we focusing on the labels and definitions separating corporate donor/philanthropic relationships from corporate sponsor/marketing relationships at the expense of what really matters? Source: Cultural Institution Partnerships: Do Labels Matter? – Sponsorship.com
Why Festivals Are More Popular Than Ever
The perfect storm of cultural trends and technology has combined to make music festivals explode in attendance, visibility and overall quality. The author attributes one cultural trend to millennials sharing new music and collaborating with peers via increased use of socials media platforms. Another is increased corporate sponsorship. A look at what’s behind the explosion in music festivals and their replacement of traditional shows, with an analysis brought to you by ibus media. Source: Why Festivals Are More Popular Than Ever
Next new thing for travelers: TSA’s PreCheck at music festival | The Seattle Times
To reduce the hustle and bustle (and stress) associated with tourism travel, event managers in Washington state are promoting an interesting method for pre-flight check in: pre-screening with purchase of event tickets. Source: Next new thing for travelers: Sign up for TSA’s PreCheck at music festival | The Seattle Times
Pandora and Ticketfly Roll Out Personalized Concert Notifications – Amplify
Music streaming company Pandora has developed a method for users to receive personalized push notifications and feed alerts whenever their favorite artists are playing at Ticketfly venues near them. Read more about this “personalized” and commercialized trend for end user convenience. Source: Pandora and Ticketfly Roll Out Personalized Concert Notifications – Amplify
How technology is giving more life to festivals | Tech City News
The future is now! Enjoy a topical review of tech trends in the festival and events industry by Nick Thompson, founding partner at creative technology agency Knit. Source: How technology is giving more life to festivals | Tech City News
Battle Creek, MI holds city fair introducing people to city services
Once in a while I receive questions from municipal event/tourism managers to offer educational programs specific to the city event experience. The following is a link to an article of how the city of Battle Creek, MI held its first city fair downtown showcasing city services. “Each department was on hand to talk about their role, address concerns and answer questions, like how do I vote and how does my water meter work.” Source: Battle Creek holds festival to introduce people to city services | WWMT
Public Spaces are Going Private
Interesting article discussing the dichotomy between the pressure of municipalities using existing public spaces (i.e. city parks) to host private festivals and events, public perception of said events and community economic impact. The article is written from the global perspective (Great Britain) and can certainly apply to privatized events taking place in public settings in the US. Source: Public spaces are going private – and our cities will suffer
Key Ingredients for Event Success – Part II: Post Event Debrief
Post-event debriefing is a valuable tool & key to future event growth. Debrief meeting will identify how to replicate success, grow from challenges and innovate for future events. Source: Key Ingredients for Event Success – Part II: Post Event Debrief
Key Ingredients for Event Success – Part 1: Defining the “Why”
Event Leadership Institute asks us to ponder the question “why” when developing a new event or planning for a well-weathered event. “Whether you’re internal to an organization, independent, or part of an event agency, you know the critical part of the event process is defining the “why” of the event on the front-end and the second is taking the time to do a thorough debrief on the back-end.” Source: Key Ingredients for Event Success – Part 1: Defining the “Why”