Category Archives: Marketing

What The Rise And Stall Of Pokemon Go Can Teach Creative Marketers | Co.Create | creativity + culture + commerce

Tham Khai Meng, Ogilvy & Mather’s worldwide chief creative officer, explores an innovative trend that can help marketers think outside of the marketing box. Source: What The Rise And Stall Of Pokemon Go Can Teach Creative Marketers | Co.Create | creativity + culture + commerce

The 5 P’s of Event Planning

The 5 P’s are a marketing concept that are given a new spin in this article from DerryBerry PR firm: Practicalities, pre-planning, promoting, pertinence & polish Source: The 5 P’s of Event Planning | For The Record