This article suggests event managers provide as much support to exhibitors to be successful; “whenever someone signs up for your exhibition, it is good practice to offer them tools and support to make the most of their investment.” The prize you are running for is renewal next year Source: 20 Tactics to Drive More Attendees to Exhibition Booths

This article from Harvard Business Review suggests to consider shifting the marketing paradigm to attract loyal customers. Using Apple product marketing as an example, the article suggests to try de-emphasizing traditional marketing and focusing on brand loyalty. Source: Marketing Is Dead, and Loyalty Killed It

Are we focusing on the labels and definitions separating corporate donor/philanthropic relationships from corporate sponsor/marketing relationships at the expense of what really matters? Source: Cultural Institution Partnerships: Do Labels Matter? – Sponsorship.com

Music streaming company Pandora has developed a method for users to receive personalized push notifications and feed alerts whenever their favorite artists are playing at Ticketfly venues near them. Read more about this “personalized” and commercialized trend for end user convenience. Source: Pandora and Ticketfly Roll Out Personalized Concert Notifications – Amplify